Craft Espresso
Craft Espresso is a conceptual project I designed to continue working my visual identity skills. The idea was to build everything from the ground up. Logo, promotional material, web design and apparel all needed to look cohesive and well within the same branding structure. The short client brief asked to design for a small cafe in the Pacific Northwest. The logo mimics the mountain shape within its icon while also adhering to the grid format. The color palette is focused yet still creative and bold. Though it doesn’t exist in real life, I could easily see myself getting a cup of coffee from Craft Espresso!
